Clayens successfully met Mediaperformances' request by offering an eco-responsible alternative for the "Sapinette".

The issue was as follows: The "Sapinette," a small support used to carry and display discount vouchers in retail stores, was previously made from Polyamide 6, a plastic known for its flexibility, but posed challenges in terms of recyclability and waste management.

Committed to reducing its environmental footprint, Mediaperformances called on Clayens' expertise to find a more environmentally friendly solution.

The challenge was clear: maintain the characteristics of the original material while adopting a compostable alternative.

An open, effective collaboration between Mediaperformances and Clayens (Genas and Brion) made it possible to define the various options considered.

After numerous trials and a meticulous analysis of the life cycle of different materials, the chosen material that met all requirements is a derivative of PLA (polylactic acid). Derived from renewable resources such as corn starch or sugarcane, PLA offers performance comparable to Polyamide 6 while naturally decomposing into beneficial nutrients for the soil, thus providing a more environmentally friendly solution.

The shift to PLA for manufacturing the "Sapinette" marks a significant step in Clayens' CSR commitment. This search for a compostable material was a first for Clayens, and it also enabled Mediaperformances to continue its eco-responsible commitment.

Sapinette - a support that carries and displays discount vouchers in retail stores

Clayens is committed to actively contributing to the challenges of sustainable development.

To learn more about the sustainability opportunities offered by Clayens, please feel free to contact us.